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Our new EAD Mission, Vision and Values
EAD’s Vision, Mission and Values have been further defined to give a clearer view of EAD’s new strategy.
Our new Vision
“A sustainable well-protected and healthy environment that enhances quality of life”
Our new Mission
“To protect the environment and promote sustainably, through innovative environmental management, and impact-oriented policies and regulations, in collaboration with our partners and the broader community”
Our core Values
“Partnership & Teamwork, Results Oriented, Initiative with Innovation, Resilience, Excellence, Ownership and Accountability“
Our Secretary General, HE Dr Shaikha Salem Al Dhaheri, participated in the annual Environment 2050 Conference hosted by Israel, through a recorded speech. This year the conference took place virtually and broadcasted from Tel Aviv, Israel on 7 January 2021. It featured presentations by cabinet ministers, policymakers, environmental stakeholders and executives from major industries. The annual Environment 2050 Conference promotes productive dialogue to enable public sector decision-makers, regulators, business leaders, environmental organisations and academics to spearhead processes in the field of the environment.
The Internal Communications Section, Public Relations and Communications Division, conducted The EAD Staff General Assembly on 14 January. More than 260 EAD Staff attended the virtual event. During the event the new 2021-2025 EAD Strategy was launched presented by Aysha Al Ketbi, Policy and Planning Management Division Director and the Revamped EAD Brand Guidelines presented by Ebtesam Al Harthi, Public Relations & Communications Division Deputy Director. Key achievements of 2016-2020 were also highlighted during the event. There was also a fun activity were staff were tested their knowledge on the new strategy. To view the photos of the event please visit our internal Instagram @eadfamily.
EAD launched the 2021-2025 Strategic Plan during the EAD Staff General Assembly on 14 January. The EAD Strategic Plan was developed based on meetings, experts’ participation, surveys, interviews, workshops, reviewing policies & strategies, and conducting international benchmarks. The strategy has seven strategic priorities, supported by four enabling priorities. The mission and vision were further defined in other to be clearer. The strategy is composed of 5 organisational values. Access the full strategy document by visiting our EAD Majlis under the About EAD Section, or by clicking here.
The Public Relations and Communications Division revamped the existing EAD Brand Guidelines. The new elements such as colours, fonts, icons, etc. were added to the brand to enable users to be more consistent, better represent EAD and allows flexibility and creativity. Templates are currently in progress and once done, you will be informed. You can find the guidelines in our Majlis, under Links You Need, Brand Bank section or by clicking here.
The Terrestrial and Marine Biodiversity Sector produced a new feature documentary entitled ‘Wild Abu Dhabi: The Turtles of Al Dhafra’. The film was a great success and was screened for the first time on 26 January at VOX Cinemas, Yas Mall, Abu Dhabi. 7 social media influencers attended the screening. The film showcases the ground-breaking work of the EAD team who are dedicated to studying turtles in the hottest sea in the world, the Arabian Gulf, also known as the world’s natural climate change laboratory. The insightful documentary took two years to film. To view the trailer please click here.
EAD and the Authority of Social Contribution – Ma’an were joined by UAE leading experts in the “Join The Conversation”, a virtual event where they discussed the importance of Abu Dhabi’s environment and the significant roles social entrepreneurs can play in helping protect the emirate’s wildlife and nature. Among the speakers were our colleagues Ahmed Alhashmi, Acting Executive Director, TMBS, Salem Al Braik, Director, EQS and Abdulla Al Remeithi, Acting Director, IEPP.
The Environmental Information, Science & Outreach Management Division (EISOM) kicked off the year with its first “Environmental Talks” session. The session was conducted on 21 January 2021. Our colleagues, Wadima Al Ahbabi, Assistant Scientist – Marine Species and Hamad Al Jelani, Assistant Scientist – Marine Habitat talked about the coral reefs in Abu Dhabi. To know about the corals please visit our website www.ead.gov.ae or click here.
It is our duty as environmental ambassadors to walk the talk when it comes to helping and protecting our environment and this includes to raise awareness among your family, friends and the community on how important is to keep our Abu Dhabi Emirate clean. We encourage you as part of the EAD Family to help and support in this campaign. To know more about the campaign and how you can help please visit our corporate Instagram account @environmentabudhabi and our internal Instagram @eadfamily.
In line with the “Choose to Vaccine” campaign, the Emergency, Safety and Business Continuity Division arranged a dedicated vaccine booth for EAD employees and their family members. An appointment is required to take the vaccine. For more information please click here, look for the OHS email in your inbox or contact the OHS Team by sending an email to OHS@ead.gov.ae
The “25 Years of Preserving Sheikh Zayed’s Environmental Legacy” is an extraordinary book that documents the 25-year journey since EAD’s inception and the environment preservation legacy of the late Sheikh Zayed bin Sultan Al Nahyan, during which important environmental achievements locally, regionally and internationally were observed and Abu Dhabi government’s vision to achieve sustainable development was adopted. Copies of the book are still available. If you haven’t received your copy yet, please send an email to Internal@ead.gov.ae and it will be delivered to your office. The book is available in Arabic and English so please choose your preferred language along with your request.
EAD has partnered with KidZania Yas Mall, Abu Dhabi and our EAD booth is now open to the public. There are various activities related to protecting and conserving our environment. The booth includes green life tips and how to keep our environment safe. If you would like to take your children to visit, please request your complimentary ticket by sending an email to Mariam.Alzarkani@ead.gov.ae. Tickets will be given on first come first serve. We would like to hear your children experience at the EAD booth, so please take a photo or a video and share it with the Internal Communications Section at Internal@ead.gov.ae or send us a direct message to the Internal Instagram account @EADFamily.
Stay tuned for EAD’s innovation month full programme. Follow us on @eadfamily to stay updated.
The World Wetlands Day is celebrated annually to raise the awareness on the importance of preserving them. Al Wathba Wetland Reserve was declared the first Ramsar site in Abu Dhabi, it is home to over 4,700 different species! Wetlands are a vital part of our environment and natural ecosystem, we must strive to protect and preserve them.
As the UAE celebrates the 24th National Environment Day, it is our duty to protect and our natural resources to ensure a clean and sustainable future for all.
In celebration of the National Environment Day, you are invited to take part in the Mangroves Marine National Park clean-up campaign. For more information, please contact Eid Al Romaithi on ealromaithi@ead.gov.ae.
Join this session with your children, where they can learn more about Abu Dhabi’s threatened species.
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My happy moment is to be able to earn my master’s degree in Environment Dynamics of Territories and Societies. It was not a very easy journey since I had some challenges such as how to find balance in my studies, work and family. During my last semester at university, the Covid-19 lockdown started in the UAE which made it very challenging for me since I was in the middle of working on my thesis and required me going outside to look for information. Despite all the challenges, I am really happy and proud of myself for earning this degree at Sorbonne University – Abu Dhabi.
I would like to thank my line-manager and co-workers for encouraging me throughout this journey. I also would like to thank the UAE government for their generosity in supporting me with my education. I consider myself an ambitious person that constantly seeks to acquire new knowledge and skills, in order to improve myself and to better sever the needs of my country.
Did you know that EAD has recently revamped its Brand Guidelines and added exciting new colours? EAD sectors have been allocated a ‘hero’ colour from among the secondary colour palette. These colours are for internal communications only. The ‘hero’ colours correctly will help to create identifiers for internal sector communications and initiatives.
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Our TBMS team has been monitoring the Whale Shark closely and ensuring its safety.
The Whale Shark is considered Endangered in the IUCN Red List of threatened species. To know more about this amazing species, click here.